
The collaboration between VE2 and Zone Denmark is rooted in a shared passion for design, strong creative chemistry, and VE2’s talent for crafting products that are both beautiful and highly functional - always with the user in mind.
Tucked away behind a gate, across a quiet courtyard, and up a staircase to the second floor is where you’ll find VE2. Led by designers Hugo Dines Schmidt and Morten Lauritzen, this small, focused team brings thoughtful, user-centered design to life with precision and purpose.
“Our greatest ambition is to create a sense of unity. The design must have a clear functional justification and must blend in aesthetically with the users,” explains Morten Lauritzen.
At VE2, every team member brings a background in architecture with a focus on industrial design, contributing a strong sensitivity to form, function, and spatial harmony. Their expertise allows them to bridge the worlds of furniture and product design seamlessly - drawing inspiration from professional interiors like offices, retail spaces, and exhibitions. It's in this intersection that new ideas take root and evolve, grounded in purpose and shaped by experience.
